Intention-Behavior Consistency: the Effect of Time Perspective

Muge Capar, Georgia Tech, USA
Koert van Ittersum, Georgia Tech, USA
Intentions are often measured to predict future behavior. Although intentions help predict behavior, there is often a substantial gap between people’s intentions and their subsequent behavior – an intention-behavior inconsistency. To improve our understanding of the origin of this intention-behavior inconsistency, this research focuses on one of the key differences between intention and behavior: time. More specifically, we examine the effect of people’s time perspective on the intention-behavior relationship. We find that more future-oriented individuals display a higher intention-behavior consistency, whereas more present-oriented individuals tend to display a lower intention-behavior consistency.
[ to cite ]:
Muge Capar and Koert van Ittersum (2009) ,"Intention-Behavior Consistency: the Effect of Time Perspective", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 721-721.