The Intersubjectivity of Family Consumption: Intra-Family Consumer Identity and the Family Scape

Jeppe Linnet, University of Southern Denmark, Denmark
This study of everyday consumption is based on an ethnographic fieldwork conducted among four Danish middle-class families in Copenhagen, from which an illustrative example of family car purchase is drawn. By introducing two new concepts to the study of family consumption; intra-family consumer identity and family scape, I analyze how family members negotiate purchase decisions, and relate to each other’s preferences and desires, as well as those of other families. I consider how family members' interrelations as consumers and long-term negotiations over symbolic meanings of consumption are formed by social normativities and structures which they both resist and draw upon.
[ to cite ]:
Jeppe Linnet (2009) ,"The Intersubjectivity of Family Consumption: Intra-Family Consumer Identity and the Family Scape", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 891-891.