Environmentally Friendly Consumption Preferences: Understanding the Impact of Consumption Routines

Tugba Orten, Izmir University of Economics, Turkey
Deniz Atik, Izmir University of Economics, Turkey
Consumers may engage in proenvironmental behaviors because of several reasons beyond environmental motivations. Considering the fact that those behaviors are affected by different factors at different levels under different structural conditions, identifying who is a green consumer may not be easy or possible, or be limited in encouraging green behaviors. Therefore, this study aims to understand which kinds of environmentally friendly consumption behaviors are preferred, and what reasons lie behind those preferences. Preliminary results of twelve in-depth interviews reveal that the frequency of buying influences consumer choices considerably. This provokes further research about the impact of consumption routines on environmentally friendly consumption preferences.
[ to cite ]:
Tugba Orten and Deniz Atik (2009) ,"Environmentally Friendly Consumption Preferences: Understanding the Impact of Consumption Routines", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 822-823.