Event Representation, Similarity, and Preference in Temporal Context

Samuel Day, Indiana University, USA
Daniel Bartels, University of Chicago, USA
Similarity plays a central role in human cognition, affecting how individuals organize their knowledge, and how they use prior experience in judging and interpreting new situations. We present evidence that subjective similarity may change as a function of temporal distance, with some events seeming more similar when considered in the near future, while others increase in similarity as temporal distance increases. These effects were also found for events described in the near and distant past. By affecting subjective similarity, these temporal distances should have a significant impact on people’s knowledge and judgments.
[ to cite ]:
Samuel Day and Daniel Bartels (2009) ,"Event Representation, Similarity, and Preference in Temporal Context", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 139-142.