An Investigation of College Students’ Influence on Parents’ Innovation Adoption

Jianping Liang, University of Western Ontario, Canada
June Cotte, University of Western Ontario, Canada
This study explored the influence of college students on their parents’ innovation adoption. This sort of upward intergenerational influence has been largely ignored in previous research, especially in the intergenerational influence and the innovation literature. Extending the models suggested by Gatignon and Robertson (1985) and Rogers (2003), and building on the ideas of family and innovation in Cotte and Wood (2004), we investigated the factors determining the conditions under which college students influence their parents’ innovation adoption.
[ to cite ]:
Jianping Liang and June Cotte (2009) ,"An Investigation of College Students’ Influence on Parents’ Innovation Adoption", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 985-985.