Mere Measurement, Implementation Intentions, and Voter Turnout

Daniel Goldstein, London Business School, UK
Kosuke Imai , Politics, Princeton University, USA
Anja Goritz, University of Erlangen-Nurnberg, Germany
A quarter-century of research on consumer behavior and social psychology suggests that voting and similar socially-desirable behaviors can be influenced by two treatments: mere measurement, the effects of which on voting have been tested to varying degrees, and implementation intentions, the effects of which remain uninvestigated. Randomized experiments conducted during the 2006 US midterm election and the 2005 German federal election were analyzed in order to estimate the turnout effects of these two simple treatments: asking people if and how they intend to vote.
[ to cite ]:
Daniel Goldstein, Kosuke Imai , and Anja Goritz (2009) ,"Mere Measurement, Implementation Intentions, and Voter Turnout", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 104-107.