The Appeal of Our New Stuff: How Newness Creates Value

Aimee Dinnin, University of Western Ontario, Canada
This conceptual paper accounts for the thrill associated with a brand new possession. I propose that the perception of newness is an important part of the consumption experience because it creates short term value. Three factors create the perception of newness: situational product involvement, a sense that the product is pristine, and physical possession. Value is then derived from the hedonic experience of ownership and the motivational force of attraction to be the first user of a pristine, virgin product. The sense of newness fades over time, through product usage, and as the consumer hedonically adapts to possession.
[ to cite ]:
Aimee Dinnin (2009) ,"The Appeal of Our New Stuff: How Newness Creates Value", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 261-265.