Conducting Consumer Research in Emerging Markets: Challenges, Issues and New Directions

Laurel Anderson, Arizona State University, USA
Russell Belk, York University, Canada
Dipankar Chakravarti, University of Colorado at Boulder, USA
Amitava Chattopadhyay, Laura Oswald, Rajagopal Raghunathan, Akshay Rao, Sridhar Samu , Baba Shiv, Alladi Venkatesh, INSEAD, Singapore; University of Illinois at Urbana-Champaign, USA; The University of Texas at Austin, USA; University of Minnesota, USA; Indian School of Business, India; Stanford University, USA; University of California, Irvine, USA
A roundtable was held at the 2007 ACR conference to discuss issues and challenges with conducting consumer research in India and China. At the end of the conference, participants agreed upon the need to expand the discussion to all emerging markets and to continuing the discussion by organizing future roundtable sessions at the next few ACR conferences. This proposal is the result of that discussion. We will use the online forum created at last ACR consisting of 35 ACR members and researchers to structure our pre-conference discussions and to continue the discussions at the conference.
[ to cite ]:
Laurel Anderson, Russell Belk, Dipankar Chakravarti, and Amitava Chattopadhyay, Laura Oswald, Rajagopal Raghunathan, Akshay Rao, Sridhar Samu , Baba Shiv, Alladi Venkatesh (2009) ,"Conducting Consumer Research in Emerging Markets: Challenges, Issues and New Directions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 814-815.