How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?

Nil Ozcaglar-Toulouse, Universite de Lille 2 Lille, France
Tuba Ustuner , City University London, UK
We extend Ustuner and Holt’s critical approach to acculturation (2007). The forms of domination faced by immigrants in the host countries are not limited to social-class. There are also historical tensions between the host and home countries, stigmas associated with each other’s cultures. We compare and contrast consumer identity construction processes of second-generation Algerian immigrants to that of the Turkish immigrants. While this study is a work-in-progress; we will be able to present the first comparative analysis during the conference.
[ to cite ]:
Nil Ozcaglar-Toulouse and Tuba Ustuner (2009) ,"How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 16-19.