Why Do People Shop Second-Hand? a Second-Hand Shoppers’ Motivation Scale in a French Context

Dominique Roux, Universite Paris 12- IRG, France
Denis Guiot, Universite Paris Dauphine (DRM-DMSP), France
This article provides a measure of motivations for buying second-hand. After defining this alternative means of supply in the market, we specify the characteristics of the phenomenon in a French context and the motivations they lead to. Following a qualitative study conducted with 15 second-hand purchasers and two data collections from 708 individuals, we present a reliable, 7-dimension valid scale that can be used in a disaggregated or aggregated way to predict behaviors linked to second-hand purchasing as well as economic practices such as recycling and recreational behaviors such as browsing.
[ to cite ]:
Dominique Roux and Denis Guiot (2009) ,"Why Do People Shop Second-Hand? a Second-Hand Shoppers’ Motivation Scale in a French Context", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 582-583.