Building the Transformative Consumer Research Community: Opportunities and Obstacles For Rising Scholars

Dipankar Chakravarti, University of Colorado at Boulder, USA
Ron Paul Hill, Villanova University, USA
David Glen Mick, University of Virginia, USA
Benet DeBerry-Spence, David Crockett, Krittinee Nuttavuthisit, Amitava Chattopadhyay, Simone Pettigrew, Peter Wright, Rohit Varman, Ashlee Humphreys, John Kosup, Laurel Anderson, Stacey Menzel Baker, Lisa Bolton, Tonya Williams Bradford, June Cotte, Susan Dobscha, Cornelia Pechmann, Linda L. Price, Jose Antonio Rosa, Namika Sagara, Sridhar Samu, Andrea Scott, Sonya Grier, Humaira Mahi, Dilip Soman, University of Illinois at Chicago, USA; University of South Carolina, USA; Chulalongkorn University, Thailand; INSEAD, Singapore; University of Western Australia, Australia; University of Oregon, USA; Indian Institute of Management, India; Northwestern University, USA; Villanova University, USA; Arizona State University, USA; University of Wyoming, USA; Pennsylvania State University, USA; University of Notre Dame, USA; University of Western Ontario, Canada; Bentley College, USA; University of California, Irvine, USA; University of Arizona, USA; University of Wyoming, USA; University of Oregon, USA; Indian School of Business, India; Pepperdine University, USA; American University, USA; San Francisco State University, USA; University of Toronto, Canada
The purpose of this roundtable discussion is to hear from researchers who are at the early stages of their career yet are passionate about working on pressing social issues within consumer research. These emerging scholars are the experts on the hurdles facing colleagues who hope to pursue TCR. These scholars can raise awareness about the challenges and opportunities confronting people who want to pursue this research agenda, as well as the type of support that they need. Themes from a pre-conference electronic deliberation by rising TCR scholars will guide a problem solving session among senior and junior researchers. There are several potentially valuable outcomes of this roundtable. Perhaps the most immediate and direct outcome will be identifying and exploring the informal network of researchers interested in TCR and creating a database of TCR researchers and their research interests.
[ to cite ]:
Dipankar Chakravarti, Ron Paul Hill, David Glen Mick, and Benet DeBerry-Spence, David Crockett, Krittinee Nuttavuthisit, Amitava Chattopadhyay, Simone Pettigrew, Peter Wright, Rohit Varman, Ashlee Humphreys, John Kosup, Laurel Anderson, Stacey Menzel Baker, Lisa Bolton, Tonya Williams Bradford, June Cotte, Susan Dobscha, Cornelia Pechmann, Linda L. Price, Jose Antonio Rosa, Namika Sagara, Sridhar Samu, Andrea Scott, Sonya Grier, Humaira Mahi, Dilip Soman (2009) ,"Building the Transformative Consumer Research Community: Opportunities and Obstacles For Rising Scholars", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 812-812.