Adults' Consumption of Videogames As Imaginative Escape From Routine.

Mike Molesworth, Bournemouth University, UK
This paper considers the adult consumption of videogames as a form of escape from routine and often unsatisfactory aspects of consumers’ everyday lives. Drawing from a phenomenological study of 24 adult players, I illustrate aspects of escapism through play, specifically: nostalgia; ‘everyday’ daydreams; media-derived fantasies, and; virtual tourism. I consider these themes in light of the sociology of consumption and of play to highlight adult videogame consumption as a significant trajectory of experiential economies where the market provides commodities that allow for the actualisation of the imagination.
[ to cite ]:
Mike Molesworth (2009) ,"Adults' Consumption of Videogames As Imaginative Escape From Routine.", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 378-383.