Shopping For Civic Values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society.

Janine Dermody, University of Gloucestershire, UK
Stuart Hanmer-Lloyd, University of Gloucestershire, UK
Richard Scullion, Bournemouth University, UK
In this paper we critique how consumerism is considered an antithesis of citizenship, how acting as a consumer and acting in a civic manner are often viewed as detached parts of our lives. We seek to do this by exploring the blurring of consumerism and citizenship, which is culminating in an emerging area of politicised consumption based on citizenly rights, obligations and social inclusion together with competition and autonomous choice. We illustrate this emergence with specific reference to ‘green’ citizen-consumers to demonstrate the changing face of civic society in the west, where shopping can act as a vector for civic values and hence facilitates the emergence of civic consumer culture in contemporary western society.
[ to cite ]:
Janine Dermody, Stuart Hanmer-Lloyd, and Richard Scullion (2009) ,"Shopping For Civic Values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society.", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 319-324.