Aesthetics and Consumption

Wesley Hutchinson, University of Pennsylvania, USA
George Zinkhan, University of Georgia, USA
Joan Meyers-Levy, University of Minnesota, USA
JoAndrea Hoegg, Aradhna Krishna, Darren Dahl, Rajagopal Raghunathan, Rui Juliet Zhu, Rolf Reber, C. Page Moreau, Frederic Brunel, Annamma Jamy Joy, Jonathan Schroeder, Ravi Chitturi, Joseph Alba, Michael Luchs, Xiaoyan Deng, Rishtee Kumar Batra, University of British Columbia, Canada; University of Michigan, USA; University of British Columbia, Canada; The University of Texas at Austin, USA; University of British Columbia, Canada; University of Bergen, Norway; University of Colorado at Boulder, USA; Boston University, USA; University of British Columbia, Canada; University of Exeter, United Kingdom; Lehigh University, USA; University of Florida, USA; College of William & Mary, USA; University of Pennsylvania, USA; Boston University, USA
Aesthetics is increasingly becoming an important criterion by which consumers evaluate and differentiate between product offerings and make purchasing decisions. Recognizing this growing trend in the marketplace, a number of consumer researchers have begun focusing on this area. However, there exists no comprehensive, overarching, or integrative theoretical framework for aesthetics research in the consumption domain. Moreover, researchers have no unified view on methodologies or vocabulary, or on how research in the area should advance. Taking the initial step to develop such a common understanding amongst leading researchers in the area forms the central motivation for this roundtable.
[ to cite ]:
Wesley Hutchinson, George Zinkhan, Joan Meyers-Levy, and JoAndrea Hoegg, Aradhna Krishna, Darren Dahl, Rajagopal Raghunathan, Rui Juliet Zhu, Rolf Reber, C. Page Moreau, Frederic Brunel, Annamma Jamy Joy, Jonathan Schroeder, Ravi Chitturi, Joseph Alba, Michael Luchs, Xiaoyan Deng, Rishtee Kumar Batra (2009) ,"Aesthetics and Consumption", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 810-812.