Adolescents Yet Again Speak of Fashion: an Account of Participation and Resistance

Cagri Yalkin, University of Warwick, UK
Richard Elliott, University of Bath, UK
This paper aims to examine the female adolescent friendship groups’ consumption of fashion from a perspective of participation and resistance in the marketplace; and intends to build a case for analyzing the consumption of fashion, and ‘peer pressure’ outside of the traditional belonging vs. independence dichotomy; both in order to bring a new outlook to the adolescents’ relationship with the market and one another, and to fill the gap arising from the absence of the female adolescents’ voice from the resistance literature. The informants of this study revealed the formative tactics and practices of resistance to the fashion imagery and communications; and the analysis also revealed that readings of fashion and consumption of it demarcate practices of participation and resistance.
[ to cite ]:
Cagri Yalkin and Richard Elliott (2009) ,"Adolescents Yet Again Speak of Fashion: an Account of Participation and Resistance", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 532-534.