Intro to Social Network Methods

Gerri Henderson, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Jim Oakley, University of North Carolina, USA
Steve Hoeffler, Steve Posavac, Simona Botti, Katherine A. Burson, Pankaj Aggarwal, Vanderbilt University, USA; Vanderbilt University, USA; London Business School, UK; University of Michigan, USA; University of Toronto, Canada
Networks are currently enjoying a great deal of popularity. Come to this workshop to see how they're different from what you normally do. You might not end up using social network methods in your research, but this intro session will give you a sense of what your colleagues might be doing, what's going on in some journals, and, possibly, directions you might take to include a networks perspective in your own research.
[ to cite ]:
Gerri Henderson, Adam Duhachek, Jim Oakley, and Steve Hoeffler, Steve Posavac, Simona Botti, Katherine A. Burson, Pankaj Aggarwal (2009) ,"Intro to Social Network Methods", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 813-813.