Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers

Chuanlan Liu, Louisiana State University
Robert Laird, University of New Orleans
This research focused on an important consumer group, early adolescent consumers who continue to be an increasing segment in the marketplace. A research model of compulsivity antecedents, parental solicitation, peer influence, and role modeling was developed and hypotheses pertaining to early adolescent consumers’ tendencies to buy compulsively were presented. The research model was calibrated on survey data collected through orally administered questionnaires via face-to-face interviews. A sample of 133 parent-child dyads were recruited in the summer after the adolescents had completed their sixth grade school year. Results show that early adolescents’ compulsive buying tendencies were mainly influenced by peer and role mode. Influence of parenting was mediated by peer influence.
[ to cite ]:
Chuanlan Liu and Robert Laird (2008) ,"Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 1036-1037.