The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice

Ying Jiang, University of Ontario Institute of Technology, Canada
Girish Punj, University of Connecticut
The uniqueness of the online shopping environment and the rapid growth of the online retail sales make it important to understand how consumers process information and make decisions in an online setting. This research examines how various online decision environment characteristics (i.e., attribute type, attribute correlation, alternative organization, and attribute perceptual salience) interact with each other to influence consumer selective information processing and choice. Further, it also shows that selective information processing mediates the effect of online decision environment characteristics on consumer choice.
[ to cite ]:
Ying Jiang and Girish Punj (2008) ,"The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 741-742.