Consider the Consequences: the Effect of Consequence Information on Consumer Choice of Snack Foods

Andrew Wilson, Florida State University
Gavin Fox, Florida State University
This paper examines how the inclusion of consequence information in nutrition labeling affects food choice. A sample of 98 undergraduates participated in an experiment designed to assess the value of consequence information. Consumption goals and presence of consequence information were manipulated experimentally. Overall health goals were measured as an additional predictor. Preliminary results indicate that consequence information may lead to more goal consistent choices, but that this effect is contingent upon the level of health goal and the specifics of the snacking situation. Implications for academics, brand managers, and public policy makers are discussed.
[ to cite ]:
Andrew Wilson and Gavin Fox (2008) ,"Consider the Consequences: the Effect of Consequence Information on Consumer Choice of Snack Foods", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 1003-1005.