The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: a Web-Related Intervention

Aida Faber, McGill University, Canada
Laurette Dube, McGill University, Canada
Sophie Belanger, L'Oreal Canada, Canada
The objective of this research is to make web nutrition information more effective by incorporating humor appeals to make the information more enticing and more likely to be fully explored. We expect humor to increase fruits and vegetable consumptions in parent-child dyads in a web-communication intervention. We also expect attachment to be a major mediating variable for humor effects. To verify our funding a study with 200 child-parent dyads was conducted. Results for this study are still at the analysis stage, but they seem promising to bridge the gap between humor appeal and web-interventions.
[ to cite ]:
Aida Faber, Laurette Dube, and Sophie Belanger (2008) ,"The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: a Web-Related Intervention", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 998-1000.