Consuming Community: the Impacts of Mainstream/Marginal Social Relations on Community Development

Lisa N. Penaloza, EDHEC, France and University of Utah
Drawing from a multiyear ethnographic study of Mexican American community in South Texas, U.S.A., I examine various forms of consumption and detail their impact on community development. Discussion elaborates distinctions between this group and the White mainstream and details various forms and sites of their consumption in tracing their respective impacts on the development of the Mexican American community.
[ to cite ]:
Lisa N. Penaloza (2008) ,"Consuming Community: the Impacts of Mainstream/Marginal Social Relations on Community Development", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 31-35.