The Role of Consumption in Cultural Co-Existence Strategies

Laura R. Oswald, University of Illinois, Urbana-Champaign
Sociologists stress that successful minority socialization depends on the acquisition of the cultural capital—including education, tastes, values, and consumption rituals—of the more powerful mainstream group (Bourdieu 1977; Bourdieu and Passeron 1977; Dimaggio 1992; Simpson 2001). In this paper I propose a Cultural Co-Existence model of minority socialization that emphasizes the two-way flow of influence between underprivileged African Americans and the dominant society as they negotiate the racial divide that currently perpetuates a cycle of poverty, isolation and despair in the inner city. Findings demonstrate that multicultural contexts engage multiple stakeholders in a bi-directional dynamic of sharing, borrowing and bartering back and forth across ideological lines formed by race, gender and ethnicity.
[ to cite ]:
Laura R. Oswald (2008) ,"The Role of Consumption in Cultural Co-Existence Strategies", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 31-35.