Dynamic Inbetweeness: Ethnic Consumer Dialogue Zones

Laurel Anderson, Arizona State University
This research focuses on the inbetweeness - a third space between ethnic cultures of Mexican-American professions whose careers exist in the mainstream world. Consumers who inhabit this space are in the midst of constant dynamism, at times irreducible differences and dialogical collisions between Mexican-American and mainstream cultures. This research finds pronounced times and spaces of dynamic inbetweeness, conscious agency and improvisation and creativity. Dynamic inbetweeness occurs at different levels, most vividly between work and home, at different developmental points in life and between generations. During improvisation, symbolic consumption is utilized 1) in an effort to ensure others’ “comfort” in this third space and 2) as triggers to enter one of the specific cultural worlds.
[ to cite ]:
Laurel Anderson (2008) ,"Dynamic Inbetweeness: Ethnic Consumer Dialogue Zones", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 31-35.