Domesticating Technology to Build Army Family Identity

Fleura Bardhi, Northeastern University
Robin Coulter, University of Connecticut
Meera Venkatraman, Suffolk University
Prior research suggests new technology impacts physical and socio-cultural spaces in the home, and is changing popular conceptions of home and family. In this research, we focus on military families, nested within US Army subculture and confronted with the centripetal stressor of episodic deployment of family members in harm’s way. We find that for these families, controlling the spatial and temporal aspects of technology is a component of maintaining and bolstering family identity. Our work bridges between and contributes to literatures on family and subcultures, family roles and life projects and their associated conflicts, and the interplay of technology and family identity.
[ to cite ]:
Fleura Bardhi, Robin Coulter, and Meera Venkatraman (2008) ,"Domesticating Technology to Build Army Family Identity", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 189-193.