A Bibliographic Survey of Experiential Consumption Research

Johnny Chen, University of Oregon
Robert Madrigal, University of Oregon
The current research reports the results of a bibliographic analysis of the two seminal articles on hedonic or experiential consumption produced by Hirschman and Holbrook (1982; Holbrook and Hirschman 1982). A word-based statistical analysis software was used to create a taxonomy to classify research that emanated from these two articles. Six core themes and four supportive themes were identified. The core themes included articles pertaining to (a) hedonic and utilitarian value, (b) experiential products, (c) shopping, (d) ritual and symbolic consumption, (e) multisensory stimuli, and (f) qualitative methodology. The supportive themes were comprised of articles related to (a) hedonic choice, (b) buyer behavior, (c) service experience, and (d) advertising. Research gaps are identified and a new research framework is proposed.
[ to cite ]:
Johnny Chen and Robert Madrigal (2008) ,"A Bibliographic Survey of Experiential Consumption Research", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 976-977.