Neveen F. Awad, Wayne State University
This roundtable discussion will address issues regarding the collection of Internet tracking/clickstream data, including the advantages and disadvantages of remote tracking versus laboratory observation; methods for linking tracking data with additional questionnaire data and how privacy concerns can be addressed; the types of metrics, navigational and traffic data that should be collected and how they should be analyzed; available tracking software; and the kinds of programming challenges that may arise with remote tracking.
[ to cite ]:
Neveen F. Awad (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research.