Cognitive Age and Fashion Consumption

Yu-Tse Lin, National Chengchi University, Taiwan
Kang-Ning Xia, National Chengchi University, Taiwan
This study is aimed to probe the relationship between cognitive age and fashion consumption and used the two-step structural equations modeling (SEM) to explore the relationship. Three nested competing models were compared with the base model to determine which the better one is. The data come from the 2006 Eastern Integrated Consumer Profile (E-ICP) database including 1344 persons aged 13-64. The results indicated that cognitive age plays a mediatory role between the fashion attitudes and fashion consumption behaviors. The implications of cognitive age and fashion consumption are discussed.
[ to cite ]:
Yu-Tse Lin and Kang-Ning Xia (2008) ,"Cognitive Age and Fashion Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research.