Metacognition and Emotion: the Dynamics of Emotions and Confidence

Pablo Brinol, Universidad Autonoma de Madrid, Spain
Derek Rucker, Northwestern University
Richard Petty, Ohio State University
The present talk offers a metacognitive perspective on emotions by examining how confidence, a secondary or metacognition, can both affect emotions and be influenced by emotions. We present two sets of findings bearing on this notion. The first set of findings examines how emotions are affected by the confidence with which emotional thoughts (i.e., the thoughts leading to the emotion) were generated. The second set of findings examines how emotions can influence persuasion by affecting confidence in one’s thoughts. Taken together, we offer a theoretical framework based on metacognition to gain better insight into understanding how emotions affect consumer persuasion and behavior.
[ to cite ]:
Pablo Brinol, Derek Rucker, and Richard Petty (2008) ,"Metacognition and Emotion: the Dynamics of Emotions and Confidence", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 192-196.