Self -Medication Versus Pure Pleasure Seeking Compulsive Consumption

Xiuping Li, National University of Singapore, Singapore
Qiang (Steven) Lu, University of Sydney, Australia
Rohan Miller, University of Sydney, Australia
The current research examines the distinct problems associated with different motivations of compulsive consumption. In particular, we found that problem gamblers who had a goal to escape from reality or bad mood state (i.e., self-medicationers) were more likely to have other substance dependency than those who did not possess such a goal (i.e., pure-pleasure seekers). Our results also revealed that compared to pure pleasure seekers, self-medicationers were less likely to conduct illegal act to facilitate their gambling behaviour. The limitations and implications of our research were also discussed.
[ to cite ]:
Xiuping Li, Qiang (Steven) Lu, and Rohan Miller (2008) ,"Self -Medication Versus Pure Pleasure Seeking Compulsive Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 845-846.