A Meta-Analysis of the Moderation Effect of Regulatory Focus

Ahmad Daryanto, Maastricht University, The Netherlands
Ko de Ruyter, Maastricht University, The Netherlands
Martin Wetzels, Maastricht University, The Netherlands
We conduct a meta-analysis on the existing literature integrating a large number of empirical findings of regulatory focus studies. Our study is aimed at making two important contributions to the RF literature. First, we give an overview of the impact of regulatory focus fit in terms of the magnitude of the interaction effect. Second, we identify and show the influence of potential moderators that may contribute to the magnitude of effect size: (1) feeling-right operationalization, (2) type of regulatory focus, (3) research domain, (4) use of incentives, (5) type of student sample and (6) participants’ cultural background. We employ meta-regression analysis (MRA) to assess the association between these factors and effect size heterogeneity. Findings and limitations of the study are addressed.
[ to cite ]:
Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels (2008) ,"A Meta-Analysis of the Moderation Effect of Regulatory Focus", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 944-944.