Protecting the Portals of Home

Karen V. Fernandez, University of Auckland, New Zealand
The need to restrict entry (to ensure security and privacy) opposes the need to permit entry (for socialization and maintenance) within the home. The resultant dialectical tension is focused on portals (openings in thresholds or boundaries) where most invited and uninvited boundary crossings occur. Data from depth interviews are interpreted in conjunction with the possession and place attachment literatures. The ways in which consumers protect front doors, hearths and beds with symbols of the supernatural, family, and neo-tribe are examined. This study demonstrates that personalization goes beyond creating and expressing identity, to demarcate and protect the territories of home.
[ to cite ]:
Karen V. Fernandez (2008) ,"Protecting the Portals of Home", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 774-775.