The Velocity of Time: Primacy and Recency Effects on Time Perception

Doreen Kum, National University of Singapore, Singapore
Yih Hwai Lee, National University of Singapore, Singapore
Catherine Yeung, National University of Singapore, Singapore
This research proposes that time may be perceived to “accelerate” or “decelerate” during an event and aims to address how a change in the velocity of “time” affects time perception in Internet environment. We motivate the theoretical relationship between prospective and on-line processing as well as retrospective and memory-based processing to investigate how established primacy and recency effects in serial information relate to our variable time velocity issue. Our findings show that duration estimates are influenced by one’s time paradigm and the variable velocity with which time passage was perceived. Follow-on studies extend the framework to include consideration of boundary conditions and moderators.
[ to cite ]:
Doreen Kum, Yih Hwai Lee, and Catherine Yeung (2008) ,"The Velocity of Time: Primacy and Recency Effects on Time Perception", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 943-943.