Place Attachment: the Social Dimensions of the Retail Environment and the Need For Further Exploration

Micael-Lee Johnstone, University of Otago, New Zealand
Denise M. Conroy, University of Auckland, New Zealand
The purpose of our study was to explore the social dimensions of the retail environment. While factors such as atmospherics, service and tenant variety contributed to our participants’ perceived pleasurable shopping experiences, the social dimensions of shopping were important because they fulfilled consumers’ social needs. Indeed, for some of our participants, the social connection, whether it was direct or indirect, was more or equally important to their perceived pleasurable shopping experiences, as it contributed to whether they perceived the shopping experience to be pleasurable or not. Based on our preliminary findings, we suggest that there is a need for place-related identity concepts in retail research.
[ to cite ]:
Micael-Lee Johnstone and Denise M. Conroy (2008) ,"Place Attachment: the Social Dimensions of the Retail Environment and the Need For Further Exploration", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 381-386.