Can Where People Vote Influence How They Vote?

Jonah Berger, Stanford University
Marc Meredith, Stanford University
Christian Wheeler, Stanford University
Can the type of polling place in which people vote (e.g. church, school, or firehouse) influence how they cast their ballot? Results of two studies suggest it can. A field study using Arizona’s 2000 general election found that voters were more likely to support raising the state sales tax to support education if they were assigned to vote in schools, as opposed to other types of polling locations. A voting experiment using true random assignment conceptually replicated these effects. These studies reveal that even in noisy, real-world environments, subtle environmental cues can influence decisions on issues of real consequence.
[ to cite ]:
Jonah Berger, Marc Meredith, and Christian Wheeler (2008) ,"Can Where People Vote Influence How They Vote?", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 173-175.