Heard But Not Seen: a Teenage Centric Approach to Music Consumption Research

Peter Nuttall, University of the West of England, UK
Julie Tinson, Stirling University, Scotland, UK
There are significant problems with published work on youth and music which principally involve methodological approach and data collection. This paper seeks to explore and develop the concept of teenagers designing their own questions, collecting their own data and interpreting their findings to contribute to an understanding of adolescent music consumption. Findings indicate that using a teenage centric approach generates insight into actual behaviour of respondents thus reducing social desirability issues and that the teenage interviewers were able to distinguish differing responses from friends and members of their friendship group.
[ to cite ]:
Peter Nuttall and Julie Tinson (2008) ,"Heard But Not Seen: a Teenage Centric Approach to Music Consumption Research", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 401-408.