If I’M Not Hot, Are You Hot Or Not? Attractiveness Adaptation and Dating Preferences

Leonard Lee, Columbia University
George Loewenstein, Carnegie Mellon University
Dan Ariely, Massachusetts Institute of Technology
James Hong, Jim Young, HOTorNOT.com, HOTorNOT.com
We investigate how people adapt to the effect of their own physical attractiveness on their ability to attract potential mates. Data from the popular website HOTorNOT.com revealed that less physically attractive people are willing to date a more varied pool of individuals (in terms of physical attractiveness), but do not perceive these potential dates as being more physically attractive than do more attractive people. Results from a follow-up study involving a speed-dating event suggest, however, that less attractive people place greater weight on other attributes relative to physical attractiveness when judging the overall appeal of a potential date.
[ to cite ]:
Leonard Lee, George Loewenstein, Dan Ariely, and James Hong, Jim Young (2008) ,"If I’M Not Hot, Are You Hot Or Not? Attractiveness Adaptation and Dating Preferences", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 201-204.