Triggers of Extraordinary Experiences Within a Sub-Cultural Consumption Event

Jeffrey Allen, University of Central Florida
Carolyn Massiah, University of Central Florida
Robert Cascio, University of Central Florida
Zachary Johnson, University of Central Florida
Male bikers attending Biketober Fest in Daytona Beach, Florida were used to investigate triggers of extraordinary experiences and the effect of these experiences on sub-cultural values. Pursuit of motorcycle knowledge, biker camaraderie, and sexual openness of women triggered extraordinary experiences that, in turn, had a positive influence on belief in sub-cultural values. Triggers were also interrelated. Knowledge had a positive influence on camaraderie and reciprocal relations were found between camaraderie and women’s sexuality. Finally, sexuality had a positive influence on values. Implications for the formation and maintenance of consumption communities are drawn from the findings and future research areas are suggested.
[ to cite ]:
Jeffrey Allen, Carolyn Massiah, Robert Cascio, and Zachary Johnson (2008) ,"Triggers of Extraordinary Experiences Within a Sub-Cultural Consumption Event", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 711-713.