Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics

Kathleen Vohs, University of Minnesota
Catrin Finkenauer, Vrije Universiteit Amsterdam, The Netherlands
Nina Burger, Vrije Universiteit Amsterdam, The Netherlands
Three studies tested Sexual Economics theory, which states that men give resources to women in order to gain sexual access. Study 1 showed that women who read a sexually-charged dating scene, relative to a friendship scene, became more attuned to exchange-related information. Study 2 found that a woman who accepted dinners from a man but later refrained from sex was expected to feel guiltier than if she had paid for herself. In study 3, women who received a Valentine’s gift but did not have sex felt guiltier than women who did not get a gift nor have sex.
[ to cite ]:
Kathleen Vohs, Catrin Finkenauer, and Nina Burger (2008) ,"Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 97-100.