Nuki Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotions Measurement Instrument For Children

Joelle Vanhamme, Erasmus University, The Netherlands
Chung-Kit Chiu, Erasmus University, The Netherlands
Emotions seem to play a key role in shaping children’s response to TV-ads. However, compared to research on children’s processing and understanding of advertising, research on the influence of emotions on children’s response to ads is still in its infancy. Measuring emotions is a challenge, even more so for children. The scarcity of research may partially result from the lack of convenient measurement instruments of children’s emotions. The present paper reports on the development and validation (on 8-11-year-olds)- in the context of TV advertising - of a new non-verbal self-report measurement instrument of basic emotions.
[ to cite ]:
Joelle Vanhamme and Chung-Kit Chiu (2008) ,"Nuki Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotions Measurement Instrument For Children", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 656-658.