On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life

Bertrand Urien, Universite de Bretagne Occidentale, France
William Kilbourne, Clemson University
The role of death anxiety as a factor in consumption behavior has received considerable attention recently. While death anxiety and materialism have been examined together, as have materialism and quality of life, the relationship between the three concepts simultaneously has not been tested. The purpose of this paper was to examine the three constructs in a single structural equation model to determine their direct and indirect relationships. It was shown that death anxiety did affect materialistic values which then influenced quality of life perceptions. There was no direct link from death anxiety to quality of life.
[ to cite ]:
Bertrand Urien and William Kilbourne (2008) ,"On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 409-415.