Understanding Consumer Enjoyment and Happiness

Session Chair: Angela Y. Lee, Northwestern University
Discussion Leader: Dipankar Chakravarti, University of Colorado at Boulder
[ to cite ]:
Session Chair: Angela Y. Lee and Discussion Leader: Dipankar Chakravarti (2006) ,"Understanding Consumer Enjoyment and Happiness", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 218-222.