Understanding and Interpreting Consumer Vulnerability

Session Chair: Ron Hill, USF St. Petersburg
Discussion Leader: Lisa Penaloza, University of Colorado
[ to cite ]:
Session Chair: Ron Hill and Discussion Leader: Lisa Penaloza (2006) ,"Understanding and Interpreting Consumer Vulnerability", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 212-218.