The Manipulation and Measurement of Regulatory Focus in Consumer Research

Discussion Leader: Yun-Oh Whang, University of Central Florida
Nidhi Agrawal, New York University
Hans Baumgartner, Penn State University
Miguel Brendl|Susan Grant Grant|Shailendra Pratap Jain, INSEAD|University of Colorado
10561.doc
[ to cite ]:
Discussion Leader: Yun-Oh Whang, Nidhi Agrawal, Hans Baumgartner, and Miguel Brendl|Susan Grant Grant|Shailendra Pratap Jain (2006) ,"The Manipulation and Measurement of Regulatory Focus in Consumer Research", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 419-420.