The Journey Continues: Building on the Legacy of the Odyssey

Discussion Leader: Karen V. Fernandez, University of Auckland
Russell Belk, University of Utah
Melanie Wallendorf, University of Arizona
John Sherry|Eric Arnould, Northwestern University|University of Nebraska-Lincoln
10299.doc
[ to cite ]:
Discussion Leader: Karen V. Fernandez, Russell Belk, Melanie Wallendorf, and John Sherry|Eric Arnould (2006) ,"The Journey Continues: Building on the Legacy of the Odyssey", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 649-651.