Subjective Impressions of Minority Model Frequencies in Advertisements

Donnel Briley, HKUST
L. J. Shrum, University of Texas, San Antonio
Robert Wyer, HKUST
10535.doc
[ to cite ]:
Donnel Briley, L. J. Shrum, and Robert Wyer (2006) ,"Subjective Impressions of Minority Model Frequencies in Advertisements", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 381-387.