Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index

Robin Coulter, University of Connecticut
Tilottama G. Chowdhury, University of Connecticut
10015.doc
[ to cite ]:
Robin Coulter and Tilottama G. Chowdhury (2006) ,"Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 453-455.