Qualitative Data Analysis

Discussion Leader: Eric Arnould, University of Nebraska
Melanie Wallendorf, University of Arizona
Amber Epp, University of Nebraska
David Crockett, University of South Carolina
[ to cite ]:
Discussion Leader: Eric Arnould, Melanie Wallendorf, Amber Epp, and David Crockett (2006) ,"Qualitative Data Analysis", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 212-217.