How Far Do Feelings Go? How Attachments Influence Brand Extensions

Alexander Fedorikhin, University of Southern California
C. Whan Park, University of Southern California
Matthew Thomson, Queen’s School of Business
10562.doc
[ to cite ]:
Alexander Fedorikhin, C. Whan Park, and Matthew Thomson (2006) ,"How Far Do Feelings Go? How Attachments Influence Brand Extensions", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 631-631.