Foodsigns on the Highway of Life: the Semiotics of the Diner

Elizabeth Hirschman, Rutgers University
10643.doc
[ to cite ]:
Elizabeth Hirschman (2006) ,"Foodsigns on the Highway of Life: the Semiotics of the Diner", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 607-612.