Field Experiments in Nonprofit Marketing: Social Identity and Status Influence Contributions

Yue Shang, University of Pennsylvania
Tara Thomas, University of Michigan
Shirli Kopelman, University of Michigan
10404.doc
[ to cite ]:
Yue Shang, Tara Thomas, and Shirli Kopelman (2006) ,"Field Experiments in Nonprofit Marketing: Social Identity and Status Influence Contributions", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 284-284.